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Mr. ROS Phirun holds a Bachelor of Business Administration in Marketing (1996) alongside dual Master’s degrees earned in 2002: a MBA in International Business from the Asian Institute of Technology (AIT) in Thailand, and a Master of Tourism Management from CERAM ESC Sophia Antipolis in France. Building on an early career as an IT sales, marketing, and education specialist (1995–2000), he went on to establish himself as a serial entrepreneur, successfully founding, operating, and managing independent ventures across diverse sectors, including finance, water supply, agriculture, real estate, coffee, and management consulting. Currently serving as the Founder and Mentor of FIRM 614, Mr. Phirun conceptualized the firm’s strategic vision in 2020—guiding it through its official legal incorporation in 2022—and actively mentors the organization on gradual growth and diversification into new markets.